Playfilm

Sector

AdTech, MarTech

Acquirer

Atresmedia

About this deal

Playfilm AI´s B2B software creates, analyzes and scales businesses ads to get more and better sales, enhancing the performance of Paid Media campaigns. The platform identifies with 90% accuracy the traffic most likely to buy the customer`s product/service, with algorithms bidding on Facebook, Instagram, TikTok and Google. A proprietary Video Landing format is used to retain the users, pre-qualify them, and capture Zero-Party Data.

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Herwig Springer

Justus Lumpe

Ramona Petritz

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