Playbrush has created the first truly interactive connected toothbrush providing real-time feedback based on action-reaction via the brushing coach and gamification. The company launched the first active commercial health-matic dental insurance solution that syncs customer data analytics to dentists and insurance companies. Playbrush`s manual & smart electric toothbrush suite is currently sold in over 20 countries and its SaaS subscription is used by both kids and adults.